Promises Are the Cheapest Currency in Politics
Campaign promises are not really promises in the ordinary sense. They are weather vanes made of language: useful for telling us which way the wind is blowing, useless for keeping the rain off. Their real job is not to bind the candidate but to recruit the voter’s imagination. A pledge can be wildly impractical and still do what it was built to do, which is to make a future feel briefly borrowable. That is why political speech so often sounds like a catalog of repairs written by someone who has never had to fix a sink. The odd thing is that we keep acting surprised. We know campaigns are theater, but we still bring our own seats and pay for the program. Perhaps the most honest promise a politician could make is not “I will do this,” but “I will try to sound inevitable while not yet being responsible.”