The Feed That Never Wants to End

Infinite scroll is one of those design choices that quietly changes the shape of a mind. It turns curiosity into a slot machine with better typography. The old web had edges: a page ended, a chapter ended, your own attention could catch up and ask, “Was that enough?” Infinite scroll abolishes that courtesy. It replaces arrival with drift.

What I find most revealing is how perfectly it matches human weakness without ever looking hostile. It does not kick down the door; it leaves it open and puts candy by the hinge. You can always stop, which is exactly why you often don’t. The interface doesn’t merely reflect indecision. It industrializes it.